Beachcombing

This blog post will feature me analysing 5 different types of music videos which act one i focus on one different then. These involve; Audience, costume, narrative, Lighting, editing and camerawork.

Narrative

This music video's narrative consist of showing each oof the group members lifestyles and how very different they are to one another. Which then leads to them being together at the same time all so similar. This attracts the audience because as the target audience i'd say would be within 16-25 year olds they can relate to the fact that how there friends came from different backgrounds int he past but are now very similar people. At the start of the music video you can already state that the narrative would be reflecting from the past because they show an audience of young people looking at clips front he past. This can relate to the target audience of 16-25 and engage them with the music video because it can inform them certain aspects of what life a couple of years ago was like. Furthermore, i find that the song 'On top of the world' by Imagine dragons produces an effective narrative on their audience because you don't know what toe expect next which is a main reason why i and the target audience would probably continue to watch.

Costume

The title of this song is called 'Lazy Song' and is performed by an artist named Bruno Mars. This is a prime exam,e of when costume is use din a music video which would engage and audience of 13-19 year olds. Firstly, the clothing is mainly a monkey mask this would immediately appeal to the target audience because it's something you wouldn't expect from a slow suspenseful type of song so it already produces something different to that type of genre music. In addition, another aspect with the clothing from the music video is the fact that they wear sunglasses with the monkey mask on. This can suggest coolness because nowadays the 13-9 year olds wear sunglasses as a sense of fashion so this could also appeal to the target audience of teenagers as well as laziness. I think this music video uses costume to a good effect because i can't find any other music videos with this type of genre for music that uses monkey mask in their performance which is why i like this music video a lot.

Camerawork

From this music video called animals which is performed by Martin Garrix i can identify a lot of camera language which is sued to appeal to the target audience of 17-25 year olds. Some of these camera shots include close ups and long shots to show the actions the performers are doing and long shots to show how they interact with one another. As they use a close up when they pour gasoline on the car and set fire to it this shows a sign of being a rebel and having fun which can relate to the usual teenage and young adult life. Furthermore, another use of close ups and long shots of people dancing it creates the effect that it would make the audience feel that they are apart of the dancing and they do this by using a variety of  camera shots to show a lot of people dancing so it makes the audience feel involved. This would be a good effect on an audience in any music video because it would keep them engaged and listening to the song which could increase the popularity of the song as a whole.


Editing

This music video is called don't you worry child and is performed by sweedish house mafia. This is a fast paced song and from this I identified some editing techniques that this music video uses well. The first being a variety of jump cuts when the beat drops, this is done so they can give that hype effect that the dancers in the music video are having so the audience isn't missing out on the action. The target audience for this music video i think would be 16-25 year olds this is because i fin that this is the age where people go to parties and go to raves and i think that by having this song relate to their target audience of 16-25 year olds it would produce a more effective song than say it was targeted at 26-31 year olds.

Lighting

This is a music video by Jessie J with the title of the song being 'Who you are'. Throughout this music video you see a blue dim lighting a lll throughout the song. From this i can tell that this song is about coldness and sadness because these are two similarities which features in the colour of dark light blue. The target audience for this music video i say would be teenage girls between 13 and 17 year olds. This is because as this song is mainly stress related then a similarity could be seen as not only the artist Jessie J is stressed but her target audience is swell due to school and life related issues. So this song could be effective in a good way to her target audience because it could make them feel better about themselves.