This is my first example of a digipak that i will be analysing. The artist of this digipak is Michael Jackson. They are being branded as a lively and energetic person as they show images of certain areas of his dance which he performs in one of his songs that are featured on the album. Also, through the use of bright colours I know that Michael Jackson is being branded as a happy and joyful CD because these colours are used to make the target audience engaged and excited with his latest album through his digipak. The digipak is constructed into six sections. The first being a image of Michael Jackson with his arms in the air just below the title of the album 'This is it'. The second being images of live performances he has done to show that he has a good reputation with a lot of people from different areas around the world. The third, fourth and fifth sections of the digipaks involves the CD's available which feature all of his songs and they place the CD behind image of the title 'This is it' and some other images to keep the digipak that much exciting for their target audience. The sixth and final section of this digipak is the blur this is where he gives some information about himself, the songs and his lifestyle to attract his audience to buy his CD even more than before. The message that this digipak gives to the audience from my view is that to always believe in yourself because success won't come to you, you have to earn it ad i think this is his message due to him showing images of his live performances with packed crowds which is every artists target because this states whether an artist is successful or not.
Now moving on to my second example of a digipak that i will be analysing comes form a band named 'Ali revoir Simone'. They are branded in a peaceful and kind form through using images of flowers,leaves and a light blue background. The colour blue connotes calm and peacefulness which immediately told me that their theme is a relaxing and peaceful type of music that is provided. As my previous digipak that i analysed this one too has six sections. The first three sections of this digipak features the name of the band with a tree as the main image which relates to nature which could also be another theme of this music album/digipak. The other two of the first three sections of the digipak features the song list and a little message to the audience which could engage them even more to buy this video because it shows this band are aware of their fan base and does good things for them on their album. I think that they have done this because they want their audience to feel relaxed and joyful about the album and they don't want to cause any hype or excitement because that is what this band is all about relaxation and peacefulness.
The third and final digipak that i will be analysing is the Katy Perry digipak which is showing off her new album. Immediately i can tell that the artist Katy Perry is being branded in a sexual way to attract the male audience. This is done by showing 3 images of her on 3 separate sections of the digipak posing sexually to try and gain the male audience as her usual primary target audience is women of all ages.. The digipak is constructed in another identical way as the other digipak i analysed with six sections each one either featuring images of candy and cakes or pink clouds. This already informs me that the theme of her album is sweetness because she uses a lot of images of candy even on the disc that comes within the digipak which is what you would usually expect from a Katy Perry album the young theme. The message in my opinion, form this digipak is to have a good time with her music and be excited and hyper with the music as sweets usually make the young female and some men audience hyper so that could suggest that her message is for her audience to have a good time and enjoy her music. An example of movies i found where they show a girl that was ugly and un popular but later turned out to be pretty and popular are films such as mean girls and she's all that. These are just two of many examples which show similarities with Katy Perry's music video when representing a un popular girl dating a popular guy.
The third and final digipak that i will be analysing is the Katy Perry digipak which is showing off her new album. Immediately i can tell that the artist Katy Perry is being branded in a sexual way to attract the male audience. This is done by showing 3 images of her on 3 separate sections of the digipak posing sexually to try and gain the male audience as her usual primary target audience is women of all ages.. The digipak is constructed in another identical way as the other digipak i analysed with six sections each one either featuring images of candy and cakes or pink clouds. This already informs me that the theme of her album is sweetness because she uses a lot of images of candy even on the disc that comes within the digipak which is what you would usually expect from a Katy Perry album the young theme. The message in my opinion, form this digipak is to have a good time with her music and be excited and hyper with the music as sweets usually make the young female and some men audience hyper so that could suggest that her message is for her audience to have a good time and enjoy her music. An example of movies i found where they show a girl that was ugly and un popular but later turned out to be pretty and popular are films such as mean girls and she's all that. These are just two of many examples which show similarities with Katy Perry's music video when representing a un popular girl dating a popular guy.
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