Richard Dyer's Star Theory

Stars as Embodiments

 Bob Marley was an international superstar because through his ideologies of believing in peace and freedom all around the world his target audience began to listen to his music and respect him for the person he was. He made a song which was called ' One Love'. In this song you tend to hear Bob Marley say 'Lets get together and feel alright'. This line of the song basically suggests that all races and cultures come as one and being to love each other which i find is very inspirational because I agree with his ideologies. He tends to repeat the words 'One Love' a lot in this song. This is so that he can make his message loud and clear to his target audience to show that he really meant it when he wanted peace and freedom in the world. Furthermore, in his song 'One Love' it also relates to war between countries. His message for this is to try and prevent war from occurring in the future and make everyone love one another which is his message he tries to send out in most of his songs. This is an example of how stars as embodiments is used within an artist when it comes to discussing his ideologies.

                                                                    Stars as Products

Within the music industry it's not always singing/rapping in front of a camera. They also tend to have  businesses where they portray themselves as an object. An example would be Dr. Dre beats because it benefits both his target audience and himself because it expands his business and makes him more recognisable for his audiences. It is also done so that they can fill a gap in the market to make their product stand out more. Another example would be the band one direction because they sell a to of their market on products like t-shirts and etc to ensure there target audience are always engaged with what they are bringing out to their audiences. Without having products for an artist it would be very challenging for the artist to gain some benefits about what he or she does for living because without a large audience who buys products you sell then you won't be as successful as artists such as one direction and dr. dre.


                                                                Stars as Personalities


In order to be successful within the music industry, artists have to connect with their target on a personal level, as well as through their music. A way of doing this is through social media websites such as Facebook and twitter, or simply meeting them in public. An example of a successful artist who engages with his target audience on a personal level is Ed Sheeran. Here is an example of when he engages with his target audience on a personal level. This is a video of Ed Sheeran hearing a fan singing his song thinking out loud and decides to join her. This is because Ed Sheeran can relate to this one particular fan because he came from a similar situation to her and would think its necessary to help her out. This is an example of when an artist connects with their target audience on a personal level which is the stars as personalities theory within Richard Dyer's theory.