Genre

This is a music video for the song called 'Smile' which was written and performed by an artist named Lily Allen. Throughout this song you tend to see the song being based around a poor, council estate in London. Midway through the song you see two big white men who are dressed with chains, hat, jackets, basically making them stand out to be chavs. This is a representation of white people as being chavs and vandalising property as there is a scene of those two white men destroying a person's house. Through the clothes, editing styles and themes i can tell that this music video represents white people as the dangerous and criminal type of people which is a counter type of the ordinary white male. This makes the audience appealed with what is happening because it is something different when a music video is based in a council estate and doesn't feature any black people who you would usually expect would be involved. In this music video there is fast paced editing used due to their being a lot of action and scenes that are taking place as well as the tempo of the music. Fast paced editing has suited this music video because for me it made want to continue watching because of how the whole music video was when showing whats happening. When it comes to representing ethnicities this would benefit the artist Lily Allen positively because she shows that there is not a difference between the two races and her music video is made more noticeable in the future because she has changed the way how white people are stereotyped and made them look like how everyone in a council estate acts like.