3 Music Video Analysis

Eminem - Without Me

The first music video that I will be analysing is the Eminem without me music video. In this music video the editing techniques that this tends to use to make this music video engaging is the use of jump cuts and fade to blacks to make the scene more effective when appealing to its audience. A section where a ump cut is used is when the artist Eminem is dressed up as a super hero and takes the CD away from the kid as it is not suitable for him. I think the artist did this to so he can keep the action flowing and not making it dull by having the editing being slow because it may not be as effective when it comes to engaging his target audience.


The narrative of this music video is basically showing how a super hero (the artist Eminem) is fighting crime and preventing under age kids listening to this style of music because he understands that in real life situations where young kids uses slang words to their parents and others is inspired though rap music videos so he is trying to stop that. Furthermore, due to the majority of this music video set in a comic book this an example of a parody because they're showing a comedy side to this music video to make it engaging for his desired target audience which i think if 15-20 year olds. Lastly, some camera language that is used is a low shot when you see Eminem solo rapping this is so they can portray him as being a big figure and through using a low angle it makes him seem very big to the audience even though he's not that big in real life. Another camera language which is used is a camera movement called pan movement left to right. This is done with the artist dressed as a super hero about to enter the house this is so he can show the audience his surroundings and what kind of life there is.

Martin Garrix - Animals

This is a music video called Animals and was created by the artist Martin Garrix. This is a very unusual music video for the dubstep genre of music. Throughout the music video you see a lot of performers wearing animal masks this is to show a relation between the title of the song and what is happening within it. This is something music videos do often and to use animal masks as their costumes it shows their innovative side which makes this music video more engaging.  Also, in this music video you see people raving to the song which is something you would expect from dubstep because its that style of music that gets people moving.


This style of this music video is a narrative which is basically showing what certain actions lead to when at a rave and shows the good and bad sides of this by showing multiple situations. They also show how the modern day rave is and compare it to how it was years ago by adding the animal mask to make it more engaging and appealing to the audience. Although some viewers may find this intimidating because as they are hiding their face in anima mask it could show them as a threat to society when raving. However, i don't see this as the case as i just see people having fun and socialising with one another and by adding the fact of wearing animal masks may make it that little better when engaging their target audience.


Imagine Dragons - Radioactive

The third and last music video that i will be analysing is called Radioactive and is performed by the well known band Imagine Dragons. In this music video through the use of  a lot of jump cuts at the beginning showing situations with both a make and female being alone and expressing their emotions. ;after on in the video you see the male performer bang the drum at the sound of the beat to release his anger through music as he sees it as a way of showcasing his emotions. At the beginning of the video they use a long shot then a close up showing the female performer lost and looking for somewhere to go, i think they use these camera angles in this situation to show how vulnerable she is when they show the male performer to seem to be more control of his situation.

The narrative of this music video is basically showing what effect gambling and playing a dangerous game can do to a person or people as they show the main performer as we see him alone in a dark room which can suggest depression and anger on the characters behalf. Furthermore, as they are using puppets or animals to show violence i see this giving a negative impact on their target audience as because they are showing animal cruelty although it isn't real but it can be interpreted in the wrong way. Than how the artists want to show it, this is why i think the narrative of this music video is a bit confusing  but its good enough to keep myself and most likely their target audience engaged throughout the music video.